To help certified dealers make more sales a playbook was created for every product. It provides features, benefits and system add-ons. Sections for bottom line give them a place too see how much incremental revenue they can add to each sale. The key to sales section helps delers have ready-made talking points to help sell the product.
LiftMaster
Spring 2018
These are examples of a tri-fold and bi-fold playbook layouts. Photography is always a hero image, and the use of a texture background helps to break up the white space and define sections. The use of icons, many of which I created help provide a quick visual refference for common information.
InDesign, Illustrator, Photoshop, CGI Graphics