One audience segments for LiftMaster is the home builder industry, as many builders typically install a garage door opener in the garage. They tend to see it as a comodity product and low cost item and buy the basic entry-level model. We were asked to create a campaign that had them rethink the value of the opener and purchase a premium opener.
LiftMaster
2017-2018
The CTA is to have builders provide their name and email, as well as a few pieces of information about their company in order to download an information sheet about the shift in cutomer expectations for smart home technology and why it makes sense to incorporate it as a selling feature.
InDesign, Illustrator, Photoshop