We were asked to create a display for Home Depot to promote the retail launch of a new unique product, the wall mounted garage door opener.
Chamberlain
2018
This entailed creating three pieces: an endcap, an in aisle and a shelf blade. Home depot is rigid on their specifications on typeface, font size and how pricing looks especially on endcaps.
This design highlights a fresh new approach to rethinking how a garage door opener should work. The graphic and headline is eye-catching from far away and entices the consumer to read about what makes it different and its benefits.
The endcap shows an environment where the space where the opener is normally placed is now free to be used for such things as lighting, while the shelf blade helps to show exectly where the product is used in environment. The shazam icon (FPO version shown) would be used to build product promotion engagement.
I skinned the designs on the environment images to help Chamberlain sell in the concept to the Home Depot buyers, who could better see how this product and signage would look in their stores.
InDesign, Photoshop