Like many large clients, various business units over time became their own unique silo, with no overarching brand uniformity being adheared to. Through a series of discussions, we were able to have the Marcom lead see the benefits of refreshing the brand and apply uniform consistency throughout the organization.
LiftMaster
2016
I participated in brainstorms, helped develop some of the elements and wrote some of the usage and guideline rules, that led to create a whole new brand for LiftMaster. This style guide covers all aspects of the brand and helps create uniformity with clear directions on correct and incorrect ways to use elements.
Like the brand itself, this styleguide provides information in a way that is approachable, easy to digest, concise and avoids lengthy copy.
InDesign, Illustrator, Photoshop