For the launch of LiftMaster's new Wall Mounted Garage Door Opener, we were asked to create a digital campaign that could focus on the features of the new product, and bring them to life at key moments when the target audience was most likely to be resposive to take action.
We focused on four micro target segments: tech enthusiast, auto enthusiast, sport/outdoor enthusiast and home improvment. Using partner provided real-time dynamic data: location based, current weather conditions, behavioral, contextual, and customer specific data we served them one of 8 dynamic banners that matched these conditions.
This provided the best matches to refect the features and benefits of the new product system. This includes battry backup for power outages, high intensity LED remote light, Space saving (freeing up the garage ceiling) and the app that lets you see the status and control the garage door from anywhere.