LiftMaster bought a full page print ad for Garage Door News, International Door and Operator and DASMA. The goal was to create a visually impactful ad that would speak to dealers and distributors highlighting the benefits of selling LiftMaster MyQ technology. It should emphasize that connected homes are in demand, and by capitalizing on this you can sell more product and grow your business.
Upshot Agency
2016
The full page ad I designed is visually compelling and to use icons to tell the key story. The world is now about connected technology and controlling devices with your mobile device. Convenience is key and the primary features of a smart home include thermostats, video and lights, but garage door control and monitoring adds a great feature that people want when they learn about it.
While I worked with a copywriter, I came up with the headline and treatment of highlighting the "APP" in the word Happiness.
Indesign, Photoshop