LiftMaster wanted a four page brochure that would specifically address the growing trend of connected homes, and how their MyQ technology can provide a smart garage solution to the overal connected home offering. Their expectation is that by getting dealers to better understand how this fits into the trend, that they will reccmend and sell more units. Shown here as spreads.
Upshot Agency
2016
My goal was to create a piece that would be super clean and use an illustrative solution to quickly depict how this fits into the over all connected home.
I chose to show a house with a spectrum of all connected technologies that a smart home could have. I created all of the icons, and made those features provided MyQ stand out in size and opacity to show how this completes the smart home.
Big bold stats and statements help to sell the idea that by satisfying this market referral business will grow their business by increased sales. The back panel is a selling tool for upselling at both key times, at the sales point and installation point.
Simple clean and impactful, this gets the point across quickly and can be used to educate the consumer as well.
Indesign, Photoshop, Illustrator