LiftMaster wanted a four page brochure that would give an overview of their elite series of garage door openers, that would help dealers understand the various models and unique strength/application of each model. It should build awareness and enhance the reputation of the brand. Shown here as spreads.
Upshot Agency
2016
The cover image depicting the installation of the product is in a powerful photography style that heros the brand. Reverse type using two font weights supports the key message.
Inside I wanted the color tone to be neutral so that the focus will be on the product line. The top product is given an elevated status by treating the benefits different than the others in the lineup.
The focus of the piece is on the solutions each provide to specific applications. We kept the copy brief to easily to scan, and use the background image to convey the message that these operators are all controllable with an app.
This piece is functional and stylish.
Indesign, Photoshop