As part of Rosalind Franklin University's commitment to the community, a new outreach program was developed. The key part of the program was to have a mobile medical screening vehicle that would go directly into the community, allowing medical professionals and students to bring healthcare to the underserved. A vehicle was obtained and the University wanted it to be branded to gain recognition and exposure for the institution.
Rosalind Franklin University
2011
Exact measurements had to be taken to produce an illustration that would be an accurate scale model for the design layout.
I wanted the graphics to be inviting, friendly, courteous and convey a sense of optimism and well being. After all people would be walking into the mobile unit not knowing if any procedure would be painful. I also wanted to show a range of demographics including diversity, young, seniors and caregiver.
Using a variety of stock images to create compositions, the final design included the RFU Health System branding and text line 'wellness screenings'. The caregiver has her hand extended visually presenting/offering the university's health system brand and services to the customer.
The University was thrilled at the design and the finished wrap.
Photo retouching, Photoshop, Illustrator