Flat mailer.
Outside of the roll fold.
Outside of the mailer.
Inside of the mailer.
This was a direct response mailer that was designed targeting alumni, students, faculty and staff of the university to purchase either a commemorative bench or a brick which was used to landscape the exterior of a new building on campus.
Rosalind Franklin University
2011
This direct response piece is an eight-panel roll fold on uncoated cardstock using process UV inks. By using the UV ink method with uncoated stock, it allows for a brighter color gamut which is close to a coated stock. It incudes a perforated form which is a detachable and then fits within the envelope portion, which is also detachable and has a glue strip to seal.
Photography, Photo retouching, InDesign