I wanted to create a series of ads that would build awareness for Zappos.
Speculation
Spring 2015
It would be far too easy to just create an ad with shoes and copy that said something about you can order great shoes online. What I wanted was to create an emotional connection. In this series, the emphasis is on the importance and emotional connection new shoes can have. "Love" is the most used word in new shoe purchases; "I fell in Love with these shoes and had to buy them".
Here I take and change the context to when a Zappos package is delivered, it's love that arrives, in the form of shoes of course. I feel strongly that the visuals represent those very self-aware moments when you are doing one thing, but your mind is concentrating on what your wearing and enjoying it and how it looks.
Photography, Photo retouching, Photoshop, InDesign