This is a spec campaign for Kickstarter.com. Crowd funding can be done for many projects, launching products, or starting a business. I wanted to portray the business/career minded demographic that would target young motivated entrepreneurs to consider using the website to get funding.
Speculation
Spring 2015
I created these ads to make the biggest impact as possible with the least amount of copy. I chose to use big images and just a statement that unifies the message and the image together. The white space points into the image which gives you an impression that these statements were part of the person's natural dialogue about their needs in real life.
Photography, Photo retouching, Photoshop, InDesign