These are a series of spec ads depicting Dove's moisture products. The target audience is women in the highly competitive beauty sector of skin products.
Speculation
Spring 2015
I created these ads with the ultimate goal of really highlighting the beauty of skin. Each of the models have skin that looks health, radiant and beautiful. I chose to show the product and the model having equal weight, while making the copy secondary. The copy connects the benefits of the product to the model without fighting for attention.
The images are stock with retouching, and I personally shot the products in my studio.
Photography, Photo retouching, Photoshop, InDesign