These are a set of spec ads for L'ORÉAL that emphasizes that achieving a collection of makeup that matches your natural skin tonality will give you a lasting youthful look. Simply keeping the youthful beauty in you.
Speculation
Spring 2015
Diversity is front and center, and rather than having an Asian or Latino be one of the models I wanted to include someone with an India heritage specifically. The "YOU" in youthful is called out by the font color. The background texture visually connects the product to the model by following the lines and extending the shapes of the makeup pallet.
The models are stock photography with retouching, and I personally shot the products in my studio.
Photography, Photo retouching, Photoshop, InDesign