I developed a mobile first concept approach for the university website to show how it can change the way the university can interact with today's digitally connected consumers. The target audience is post graduate students between 22 and 30 years-old.
Rosalind Franklin University of Medicine and Science
Summer 2014
With this concept, it takes one department of the university (Physical Therapy) and displays the content in a modern, clean and inviting look, with minimal navigation, and clear call to action with an "apply now" button.
I took the most sought after information usually buried in the admissions pages (such as GPA, application date, etc.., and turned it into quick and impactful circle icons. This also incorporates future higher-education compliance requirements to provide outcome statistics about the program, which I was also able to make icons of (see ipad and imac images).
The project was a mock-up that I did using a combination of Illustrator and Photoshop. It was a pet project of mine and saved me from having to build a working responsive design with html and CSS while I conceived the idea.
Photography, Photo retouching, Illustrator, Photoshop