These are some of the ad's we developed as part of the 2012 online campaign. It is targeted to post-graduate medical professionals, who may be interested in furthering their medical career by attending the university.
Rosalind Franklin University
of Science and Medicine
Fall 2012 - Spring 2013
The focus was on the university's core goals, to educate medical professionals, engage in cutting edge research, value a spirit of discovery, inspire youths about medicine and science and to have positive impacts for our community and region.
Because the university is acting on many levels with many groups at different locations, I felt strongly that there should be a strong unifying headline that defines the university and gets noticed. I came up with "WE" because it had all the right qualities of team and can be done in a large typeface to get attention.
The use of animated gif's really brought this online campaign to life and the media budget maximized it's exposure across the web within the region. Versioning was done throughout the fall and into spring for various value added spots. These gif's originally were set to one time animations, I've set them to run forever for your viewing pleasure.
Photography, Photo retouching, Photoshop