The 2013 online campaign was intended to entice potential new students to find out more about our unique advantages of attending our university.
Rosalind Franklin University
of Science and Medicine
Fall 2013
I developed the headline Opportunity & Community based on the unique relationships between our various communities and their associated opportunities. Rather than having a teaching hospital as part of our medical school, we have affiliate hospitals in various communities as well as a mobile clinic. Students have clinical practice among a diverse population, which is an opportunity.
We also have the country's first program based on the concept of "Interprofessionalism" which is team based healthcare model. There are many opportunities as well for students within the university community at large to participate and build social networks. So what makes us unique is also our advantage in our sector.
We ran these ads on a number of media platforms and used retargeting to deliver them across the web. There was also a print campaign as part of the overall media plan.
Photography, Photo retouching, Photoshop